AIED es una organización que promueve y defiende los derechos sociales y económicos de las empleadas domésticas a nivel nacional e internacional.
Ofrece formación y desarrollo para mejorar sus competencias, y proporciona apoyo emocional, legal y psicosocial.
A través de una plataforma digital, facilita el acceso a recursos legales, fomenta el intercambio entre trabajadoras de distintos países, y organiza eventos y campañas de sensibilización sobre sus derechos.
Desafío
Impulsa el emprendimiento, la creación de cooperativas y colabora con organizaciones internacionales para mejorar las condiciones laborales de las empleadas domésticas.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.