AIED

Asociación Internacional de Empleadas Domésticas

AIED es una organización que promueve y defiende los derechos sociales y económicos de las empleadas domésticas a nivel nacional e internacional.

Ofrece formación y desarrollo para mejorar sus competencias, y proporciona apoyo emocional, legal y psicosocial.

A través de una plataforma digital, facilita el acceso a recursos legales, fomenta el intercambio entre trabajadoras de distintos países, y organiza eventos y campañas de sensibilización sobre sus derechos.

Services
Client
Beyond Brewery
Year
2022
Desafío

Impulsa el emprendimiento, la creación de cooperativas y colabora con organizaciones internacionales para mejorar las condiciones laborales de las empleadas domésticas.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Crafting intricate brand narratives for lasting and meaningful impact.

Crafting intricate brand narratives for lasting and meaningful impact.

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