La Fundación Limpiafy® se enfoca en el desarrollo personal y financiero de las empleadas domésticas y de limpieza a través de cuatro ejes principales: proyecto de vida, formación, empleabilidad y emprendimiento.
El proyecto de vida proporciona una hoja de ruta para las candidatas a auxiliares, mientras que la formación se realiza a través de la academia limpia fácil, que certifica en diversas habilidades.
La empleabilidad se fomenta mediante la colocación laboral en Limpiafy® o empresas aliadas, y el emprendimiento se apoya con campañas de productos y servicios realizados por empleadas domésticas y sus familias, además de un e-commerce dedicado a estos productos.
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Shaping comprehensive brand narratives for enduring impact.
Shaping comprehensive brand narratives for enduring impact.
